This blog offers insights into the broader Indian influencer ecosystem, including trends, monetization, challenges, and opportunities. It’s based on conversations with influencers and agencies, as well as secondary research (done in 2021).
Present below is our approach and pitch deck for a startup that we had planned to launch. It covers the opportunity, current pain points of sellers, the scale of the market, and why we ultimately decided not to pursue it. This is the result of first and second-hand research that we conducted during the summer of 2021.
Present below is my deepdive on live ecommerce streaming scene in India from early 2021. It is a qualitative breakdown covering the basics, trends & mechanics of what’s happening in China, monetization strategies and what’s happening in India.
Present below is my deep-dive on live entertainment or lifestyle streaming scene in India from early 2021. It covers what makes a successful stream, landscape in China, contrast with Indian platforms and monetization strategies.
Present below is my deepdive on live game streaming scene in India from early 2021. It covers a qualitative breakdown of game streaming, what makes a successful stream, monetization strategies and who are the streamers & viewers.